I'm a firm believer in business organizations as social entities, with responsibilities to their customers, and to their neighbors. It makes sense on so many levels to deal fairly with others. Yet, there are so many businesses that aren't. Most of them want to treat us badly and yet still want us to give them our money.
Frank Perdue tells us:
If you believe in unlimited quality and act in all your business dealings with total integrity, the rest will take care of itself.