Tuesday, March 16, 2004

The largest new force for education in China

Sometimes it's difficult to remember how powerful cartoons can be. Here's an example to put them in perspective.

There are more than 95 million children under the age of 5 in China. A Bejing publisher has been awarded the rights to bring "Noddy" to them. The cartoon character will be used to inftroduce children to language skills. See: Noddy motors into Chinese market

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