You may have heard the name Vandelay Industries before. There's an emo band of that name cranking out some music. But they aren't the first Vandelay Industries. That distinction belongs to a fictional company from a Seinfeld skit.
So, why did the band choose the name, and what difference does it make?
I don't think the band is the first one to come up with a name based upon a fictional company. I believe the band Steely Dan mined that territory years ago.
The only problem I can see? As noted in the article, the first 100 or so results in Google are Seinfeld references. Maybe some day the band will hit it big, and overcome their fictional competition for the top of the search results. I wonder what Vandelay manufactured.