Saturday, August 28, 2004

Sell Side Advertising, Part II

Seems like this is an idea that's going quickly around the web. Joi Ito wants to b e in the middle of the creation of a Sell side advertising system.

The thought of a pool of ads, that bloggers could choose and use, is the next step beyond an ad sense system.

What would it take to set a system like this up? I suspect that some affiliate tracking software could be tweaked to do quite nicely.

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