Google's Pay Per Click Patent Application?

This patent application doesn't have the name Google written on it, but some of the names of the inventors might be familar to people who joined in on Google's Orkut when it first started out:

Using concepts for ad targeting

I'd write more about it, but Lisa at Web Marketing News did an excellent job of cutting to the heart of the patent without any doubletalk:

A New Google PPC's Patent?

My favorite lines from the application are these, which Lisa also points out:

Some Web site hosts have chosen to place advertising revenues over the interests of users. One such Web site is "Overture.com", which hosts a so-called "search engine" service returning advertisements masquerading as "search results" in response to user queries.

Nice to see some not-so-understated drama in legal documents which can often be pretty dry. I'm going to have to look through the last post I made here to see if there were any digs at Google in retaliation.