A lot of design firms, and online marketers have made that move, as have software manufacturers and search engines.
John S. Rhodes has a nice interview with Matthew Oliphant on the subject at Oristus: Blogs, Business and Some Usability.
Here are some reasons why I think that blogging might spread to more mainstream businesses:
- Content management tools that bloggers are using make publishing to the web much easier than having to create the html for new pages.
- People who have been testing the waters with personal sites may see the benefit of using blogs in their businesses
- Blogs allow businesses to bring timely news to their customers, and to share their views and reactions to changes in an industry
Is the world ready for more business blogs?