Sunday, January 02, 2005

Business Blogs Interview

For 2005, I'm going to predict that many more businesses will adopt blogs in an effort to start conversations with their customers.

A lot of design firms, and online marketers have made that move, as have software manufacturers and search engines.

John S. Rhodes has a nice interview with Matthew Oliphant on the subject at Oristus: Blogs, Business and Some Usability.

Here are some reasons why I think that blogging might spread to more mainstream businesses:

  • Content management tools that bloggers are using make publishing to the web much easier than having to create the html for new pages.

  • People who have been testing the waters with personal sites may see the benefit of using blogs in their businesses

  • Blogs allow businesses to bring timely news to their customers, and to share their views and reactions to changes in an industry

Is the world ready for more business blogs?

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