Tuesday, September 27, 2005

Bling Bling and blogs for Businesses

A nice article at DMNews (Direct marketer news) on how blogs can help ecommerce stores draw more traffic, and make more conversions:

Blogs and Bling Bling: Companies See More Sales, Improve Search Position

I am tempted to suggest that it isn't the blog format as much as it is the communication that blogs offer that make a difference to sites. But, a blog can make it easier to have that conversation with shoppers.

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